Small businesses across the country are navigating difficult decisions due to the pandemic, making drastic changes to their daily operations to keep their revenue flowing. While this is bound to be a stressful time for you, there are several steps you can take to keep your business moving forward. Here are some great resources to help you out!
Try New Things
This is a great time to innovate your company with new sales channels and marketing strategies. Here are some resources to consider.
- Help your business adapt to the new normal by offering new services and supporting remote work for your employees.
- Enhance your business website with new features, like customer testimonials or a blog.
- Hire a freelancer SEO writer through reputable and trusted online job boards such as Upwork to help your website rank higher in search results.
- Focus on content marketing to maintain a positive relationship with your customers.
Find Quick Ways to Drive Revenue
If your storefront is closed, you may be missing a huge chunk of revenue. So, try to fill the gaps with these short-term revenue drivers.
- Offer promotions, discounts, and incentives to increase sales.
- Encourage your customers to pre-order popular products.
- Sell store gift cards for some immediate cash.
- Reduce your business expenses to maintain your cash flow.
Use the Shutdown to Make Store Improvements
Prepare your brick-and-mortar store for a grand reopening by making some impactful upgrades.
- Improve your outdoor and in-store signage to grab your customers’ attention.
- If your store could use a flooring update, look for cheap and durable carpeting.
- Use retail lighting techniques to create an inviting atmosphere in your store.
- Design an attractive and inviting window display.
Whether you’ve been forced to lay off employees or close your store completely, the pandemic likely spells bad news for your business. But try to look on the bright side! This is a great chance to try out new sales strategies, boost your online presence, get your employees comfortable with remote work, and make upgrades to your retail store.
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Article Credit Elena Stewart