Written by Constantin G.
The goal of every business is to sell more…isn’t that so? In the competitive business environment, many small and large business owners are constantly facing a common dilemma – to increase their business sales. Their usual step to this is to spend more for AdWords, or they are spending more time performing SEO, in their attempt to increase their website traffic for their business.
Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. Here are some important reasons.
There is a philosophy is that the audience should be engaged in the sales process. Engagement measures the extent to which a viewer has a meaningful brand experience. An explainer video engages the customer immediately. Studies show if a customer is not interested within 8 seconds, they will navigate away from the page. While customers may be disinterested in a great deal of dull text, animated explainer videos captivate customers.
Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
Explainer videos can be used for sales presentations, inducting and training staff, or even as components for educational slideshows, to live up all the information you are conveying to potential clients, or imparting to your students and pupils.
Explainer video engages your viewers and urges them to remain on your website for a longer. Explainer video helps minimize visitors confusion and answers questions they have about your business.Also explainer videos have power to keep your web traffic on your website for longer and reduce bounce rates (i.e, the rate at which users move away from your website). Once viewers finish watching the video, they are more likely to take the next step. This is why it is important that your explainer videos offer up what the next step is, such as buying from you, registering for your e-newsletter, or picking up the the phone to give you a call.
An explainer video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.
Explainer videos answers the viewers main query “Why Should I buy this?“ with a relatable storyline. Displaying your product/service benefits with a real life situation or a story in a video can be really powerful. Because when people can relate to the service or product being offered, they can see a real need or want for buying it.
The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps a person to gain a sense of trust in you and the products you sell if they can see you and create a ‘virtual’ connection.
Aside from boosting sales, gaining popularity for your brand, and explaining your product successfully, there are so many more benefits to using an explainer video that we would need an explainer video to list them all. People all over the world create videos about everything from cause awareness to reviews, proving that videos are the most popular medium for people to share information and advertise.