Profit Matters Bookkeeping Blog


We are going to be writing about so much cool stuff to help you grow your business, understand your financials and extract actionable insights. Sign up for our newsletter and check out our blog every week. You will also find useful business resources and tools.  Happy reading!

Employee Spotlight: Meet Brittany Ferguson

What’s your role at Profit Matters? Chief Operating Officer What do you think makes you best suited for this role? I love to help people and love creating solutions to problems. My organizational skill are out of this world 😊 What’s your favorite part of...

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KPI’S–Three Letters that are Key to Your Success

Here we are again talking about a three-letter acronym. In my opinion, the accounting and finance world has way too many of these! But, according to Ashley Altum, CPA, the letters KPI, which stand for Key Performance Indicators, are extremely vital to the success of...

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Employee Spotlight: Meet Aliya Hulse

What’s your role at Profit Matters? Chief Revenue Officer What do you think makes you best suited for this role? I am a people person and my biggest goal in life is to see more happy people in this world. Because I love business, I...

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Don’t Bounce Checks, Bounce Back!

Alright, we have to admit this is a bit of a somber episode only because of the subject. Yes, Ashley Altum, CPA and Colleen Lotz are talking COVID and the effects this dreadful pandemic has had on small businesses.  BUT, fear not, on a more...

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Perks of Choosing an S-corp

Welcome back to another episode of The Funny Money Show! To start, we want to introduce to the show’s fill-in host, Colleen Lotz (okay gig is up, that’s me, yes I write these show notes and produce this show!!) I have to admit, I will...

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That Single Thing That Makes Some Companies More Successful Than Others

I get asked daily, what’s the single thing that makes the most difference in a company's profitability?  I spent a lot of time analyzing this question and trying to figure it out for many years.  I have seen companies that sell or produce the exact...

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Podcast: We’re All In This Together

Episode 5 isn’t quite living up to the name of the Podcast—Funny Money—but this episode is jam packed with vital information…it is a MUST LISTEN!! Yes, there is more of a serious tone, but the two experts get down to business as they discuss the...

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Podcast: The Anatomy of the Financial Statement

Dr. Cortney Baker and Ashley Altum are getting crazy on this episode as they dissect the insides of the financial statement. You may think to yourself, “I have a bookkeeper so I don’t need to know this”…I understand, but in fact you DO need to...

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Podcast: The Poor Balance Sheet

Buckle up, we’re going on a crazy ride this episode as Ashley and Cortney throw words at us like “balance sheet”, “equity”, “assets”, and “liabilities!” Those words sound more terrifying than funny, but somehow these two experts make you laugh (and not feel like a...

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Podcast: What in the actual world is cash flow?

Shit is hitting the fan with this economy. Small businesses are scared, large businesses are on the edge of their seat, hell I’m personally scared almost every day! How do I keep income coming in? Where do I make cuts in my business? Do I...

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